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Tips for Advertising Your Business

  • 09 Sep 2017
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Launching a new website, or want to drive some traffic to your existing site? Marketing your site is a crucial part of increasing your viewership, and advertising takes many forms. From optimizing your site to increasing awareness, advertising your site is crucial for becoming successful online


1.) SEARCH ENGINES -- You should try to get your store listed in as many free search engines as possible, especially Google. You can use our list of Serach engines to get started.

2.) SOCIAL MEDIA -- Social Media Marketing. Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.   PagannSpace.net, Facebook, Twitter, Instagram, Goggle+, and Pinterest, just to name a few.
Groups On Facebook You can post sales on:
https://www.facebook.com/groups/pagancoupons/
https://www.facebook.com/groups/paganproducts/
https://www.facebook.com/groups/357333291137125/
https://www.facebook.com/groups/paganmarket/
https://www.facebook.com/groups/paganback/
https://www.facebook.com/groups/PaganMarkets/

3.) WRITING ARTICLES -- Here is a neat way to promote your store. Many web sites are looking for web content / articles ... if you can write well and have some knowledge on any New Age topics, you can place your store URL in the bio or resource box. So when a web site publishes your article, they are also advertising your business! Ezinearticles.com is a great place to start, or EHow.    You can also add a Blog to your store and post your own articles. You can also Create YouTube videos for your content. YouTube is an incredibly popular site, and if your content lends itself to videos (How-To, reviews, etc.), you should consider creating a YouTube channel. Create and upload videos that enhance your content, and include links to your site in the video's description and annotations

4.) EMAIL SIGNATURE -- Having an Email Signature can be very effective in promoting your business. Just describe your store briefly and include the URL or web address of your store (see your email account for setting up your Signature) -- then every time you send an email to someone your store description and URL will automatically be seen at the bottom of each email you send.

5.) BUILD BACK LINKS -- Back links. Back links are links to your site from other sites. For the most effective back links, you want links from sites that are much more popular than your own site.  Commenting on other blogs, posting in forums, answering questions, and guest blogging are just some of the ways that you can increase the number of links.  A links page is great for driving traffic to your store ... just visit some New Age, Metaphysical, Wiccan and Pagan sites and ask them if they would like to exchange links with you.

6.) BUYING AD SPACE ON WEB SITES -- This might be effective for you if you advertise on New Age related web sites. You should target your audience Goggle and Facebook would be a good start.  There are also several Pagan Sites to post ads on, Wild Hunt, Witchesandpagans.com are High user sites.

7.) AFFILIATE PROGRAM -- If you purchase your site from us, it comes with anaffiliate program. Affiliate program is free and enables members to earn revenue by placing a link or links on their web site which advertises your site or specific products on it. Any sales made to customers who have clicked on those links will earn the affiliate commission. The standard commission rate is currently 5-15%.

8.) SEO -- Optimize your content for search engines. Search Engine Optimization (SEO) is an important factor for improving your site's visibility. It involves ensuring that the content on your site matches potential search terms. Common SEO targets are article and page titles, image descriptions, URLs, and natural keyword use in content. If you purchase your site from us, we optimize your site for you.  You can also use our FREE WEB TOOLS to assist you.

9.) START AN EMAIL NEWSLETTER -- Create a newsletter that you can send out to a mailing list of your viewers. If you have an account creation system, have new users automatically opted in to your mailing list.  Our cart sytem comes with a built in newsletter

10,) CAPTURE & MEASURE SUCCESS METRICS --While success metrics can be invaluable for yielding data on whether your efforts are yielding results, it can still be challenging to pin down the types of metrics to collect and best methods for deciphering data so it informs and supports your online marketing.  For your website, blog and email campaigns, looking at page views, clicks-through, bounce rates, conversion rates and forwarding rates can be a starting point if you don’t already have a web analytics tool in place.  The sites we  build have Google Anaylitics  already installed.